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Does the website generate enquiries / sales? |
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What do you think of the current design of the website? |
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Do the various graphic elements--from your logo, to pictures and icons--fit in with the overall design and functionality of the site? |
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Does the site load quickly and easily? Are all the graphics optimized to be as small as possible and are you avoiding unnecessary code that bogs things down? |
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Do elements such as flash, roll-over navigation buttons and other interactive elements add to or detract from the effectiveness of the site? |
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Does the home page succinctly capture the purpose of the your business? |
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Does it grab one's attention and interest? Does the copy make your visitors want to know more? |
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Are the navigation buttons easy to read and click on? Do they go to the right places (not dead ends)? |
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Do you include all the basic information about your business that your prospects are looking for? Does it tell them more about what they get than what you do? |
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Is there enough depth-of-content on the site as a whole? Are you giving away things like articles, reports, assessments, and other information (the Infoguru strategy)? |
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Do the headlines on each page encourage the visitor to read the copy on the page? Do they offer clear benefits targeted to the visitor? |
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Is the written copy on each page relevant, interesting and enticing? Does it make you want to know more, to read further, to respond? |
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Are there several calls-to-action in various places that encourage the visitor to take the next step to find out more about your services? |
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Is there a way to sign up for a newsletter on the site so that you can keep in touch with prospects? How well is this implemented? |
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Is it easy to find out how to contact you? Are there several methods for contacting you, including phone numbers, email links and forms? Is there contact information on each page? |
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If you are selling information products on the site, is it 100% clear what they are getting? Have you answered every question a buyer might ask? Is the form easy to use? |
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If you are selling information products on the site, do you have a well-set-up shopping cart system that's easy to use and to modify? Can you set up sales and special offers? |
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Do you have the best keywords strategically placed on the site to increase the chances of being listed in search engines? Are you listed in the main search engines? |
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How many links are there from other web sites to your web site? The more popular you are, the more likely you'll be listed higher in the search engines. Do you know how to get these links? |
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