Internet marketing strategies involve driving targeted (people who are interested in what you have to offer) traffic to your website, blog, or sales page.

There are many places in your HTML you can include keywords, but the Titles and descriptions are arguably the most important elements of your Web site.

Search engine optimization techniques for Google and Yahoo are quite different. Many websites rank well in one search engine but not the other. This is the direct result of each search engine having its own unique ranking algorithm. For example, the Google algorithm predominantly values the anchor text of in-bound links. Yahoo places more emphasis on keyword density and meta tags.

Think of a topic that interests you. Maybe it's your favorite sport or hobby, for example. Now imagine that you're searching the Internet for information on that topic.