So you've optimised your website, done the keyword research, got the backlinks and everything is ethical. You're sitting proudly on the first page of the search results. Or you've set up a pay per click campaign, bid on your keywords, created some ads and performance tracking is in place. Again, you're at the top of the pile. Either way, you're visible and people are visiting your website. But visitors aren't converting into leads, prospects or customers. What's going wrong? Well your website may be visible, but is it connecting?
Now that we're at the end of the year, it's a great time to plan your publicity for 2008.
With all the talk about the immediacy of a story, and the unbelievable speed that news pieces make it onto TV and radio, we often forget that for most media, lead times are crucial. Lead times can vary from a day to six months depending on the media you're pitching. Generally women's magazines have the longest lead times, sometimes as much as four to six months.
The advent of wireless internet access has made web design a very complicated matter. Previously, all web browsers were created equal. HTML was the only language used to create web sites, and it was only possible to go online with a desktop PC.
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