There have been plenty of promises made to small businesses about how e-commerce can transform a poor business into a thriving success through simple technology. Before we go further, let's clarify something, e-commerce must be thought of as an extension to existing business models. What do I mean? If you have a solid business model prior to expanding online, there's a good chance your business will prosper through e-commerce. If your fundamental business model is flawed, then going online will only compound the problem. Having said that, this article will deal with the former scenario.
Just because you now have a Web site doesn't mean people other than your current customers will visit it. Getting hits isn't that different than attracting customers to a business location. If your shop is tucked away in an alley without a sign and you don't advertise, there's a good chance that the only new customers you get will stumble across it by mistake.
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