|
 |
 |
| |
|
|
| Cost Effective Web Marketing - Part 2 |
| Wednesday, September 26, 2007 |
|
| Since we are discussing matters that will influence how a page appears, it is worth considering the actual URL of the page itself. Since the URL that appears in your browser reflects the file path for the page, it makes good sense to have the file name reflect the navigation of the site. For the web designer, it makes sense to have files arranged in a logical manner. This only applies to pages that have not been dynamically created by a database program, of course. |
|
|
| Cost Effective Web Marketing - Part 1 |
| Thursday, September 20, 2007 |
|
| When promoting your Web site you want to make sure visitors will want to return again. 'Visitors' refers to human web surfers and also the search engines and directories. |
|
|
| Why is Search Engine Marketing So Popular? |
| Thursday, September 13, 2007 |
|
| The key to marketing has always been getting one's product recognized by as large a group of people as possible. Advertising has always been the key to any marketing effort. Companies spend millions on ad placements in trimedia campaigns that encompass print, radio and television. |
|
|
| The importance of building search engine friendly web sites |
| Saturday, September 8, 2007 |
|
| There are many aspects in regards to search engine optimisation. There are on-page procedures such as optimising meta tags, titles, page copy, urls, alt tags and the like. We also know that another important aspect is off-page seo whereby a lot of time and effort is put in in order to obtain quality inbound links to your site. This normally takes the shape of directory submission, article writing and submission, competition analysis, social media marketing and blogging to name a few. |
|
|
| SE Tactics: How to Avoid Alienating the Major Search Engines |
| Monday, September 3, 2007 |
|
| Each of the major search engines Google, Yahoo and MSN have quality webmaster guidelines in place to prevent the unfair manipulation of search engine rankings by unscrupulous website owners. These webmaster guidelines change frequently to 'weed' out any new deceptive practices and those websites found engaging in these illicit practices are consequently dropped from the search engine rankings of the major search engine they have offended. |
|
|
|
| |
|
|
|
|
